Fishers SEO Agency has been serving businesses of all sizes since 2005, and we’ve seen plenty of changes in the search engine optimization industry along the way. Now that we’re sitting at the dawn of 2022, it seems like a good time to predict what the future holds for Fishers SEO Agency and our clients! Here are some of our thoughts about what the next three years will bring in terms of search engine optimization techniques, SEO software and equipment, Internet marketing trends, and more!
A Look at the Past
The Fishers SEO agency has been in business for over 17 years. We’ve helped our clients beat out their competition and bring in new customers, some of which are still with us today. But, there was a time when it looked like we might not make it to where we are today. After all, every business has its ups and downs; that’s part of what makes them so great to work with. All businesses have their own stories about how they overcame a challenge or grew after overcoming an obstacle. So, what does our story say about how our agency will progress as we go forward?
A Look into the Future
It’s no secret that things are changing quickly in our industry, especially when it comes to search engine optimization. For example, while keywords and links remain as important today as they were a decade ago, Google’s priorities have shifted from focusing on these elements and instead placed increased importance on user experience, security, and mobile optimization. SEO is still important but has been redefined. But what does that mean for Fishers SEO agency Fisher’s future? And what does it mean for your business if you hire us to handle your search engine optimization strategy moving forward? Let’s take a look at how marketing may change over time and what we can expect for Fishers SEO agency.
In today’s digital age, Fishers SEO Agency needs to adapt to stay relevant. Digital marketing has changed significantly in recent years, forcing companies to come up with new ways to attract customers. However, it also presents an opportunity for Fishers SEO Agency who may want to try out more innovative forms of marketing that previous generations would have considered completely unheard of. From digital adverts and videos on Facebook and Youtube to podcasts and e-books — many traditional methods are being reinvented for a newer generation that’s growing increasingly accustomed to using technology. For example, by creating a podcast about SEO or publishing an ebook about how to grow your business, you can reach a much wider audience than before. Moreover, you can do so at almost no cost. A podcast costs next to nothing (all you need is decent recording equipment) while e-books can be written for free using platforms like Amazon Kindle Direct Publishing or CreateSpace. As long as there’s demand from consumers (and there will always be), businesses will continue looking for new ways to meet their demands by adapting and evolving their marketing strategies accordingly.
We should look forward
It’s easy to look back at what we’ve done and how far we’ve come, but as marketers, our job isn’t done when we stop looking backwards. Instead, we need to take that knowledge and perspective and apply it going forward. We may not be able to predict exactly where SEO will go in 2025 or even 2028—but if we can make educated guesses based on trends, research and data, then a lot of hard work becomes a little bit easier. That’s why I think it’s important to ask ourselves: Where are we going next? What do we want SEO to look like in five years? What do we want SEO to be in 10 years? How do we get there? What do we need to learn today so that tomorrow is better than today was yesterday?
We should look back
Sure, hindsight is 20/20, but taking a moment to look back and reflect on our growth can help us understand where we need to go in the future. For example, if we had an employee who was unhappy with his or her job performance in 2021, we could engage him or her in a conversation about what went wrong and how he or she can improve it for 2022. This allows employees to reflect on their past work performance and learn from any mistakes they may have made. To keep our business growing forward in 2022, we should talk to some of our top-performing employees about their future goals as well. The more everyone knows about what everyone else has set out to achieve, makes it easier is for everyone to support each other’s success.
Where are we going?
SEO stands for search engine optimization, and it’s a rapidly changing industry. Companies like ours need to stay on top of trends and search algorithms in order to stay ahead. One thing I think we can all agree on—we won’t ever be able to keep up with SEO, which means we have to figure out what our long-term goals are. If you’re just starting out at an SEO agency, you might want to ask yourself how you plan on staying ahead of trends as they change over time. Do you want to stay small or do you plan on growing your business by adding more staff or scaling into other countries? How do you want your company name to be perceived in five years? What kind of reputation will you have built for yourself? These are important questions that every SEO agency owner should consider. It may sound intimidating, but there’s no better way to prepare than to start thinking about where you want your SEO agency to go right now. That way, when things inevitably change down the road, you’ll already know where you’re headed next.
Knowing where we have been will help us get there faster.
We’ve been around for 20 years now, and it’s interesting to see how much SEO has changed over that time. It’s given us a unique perspective on what is to come. When I started here, we were doing local SEO, and we worked with small businesses—restaurants, barbershops, florists, etc. Those clients are our bread and butter still—they really have helped shape what we do today. But SEO has evolved so much since then. The industry keeps changing and evolving, but one thing remains constant: customers need information quickly, they need answers right away. They don’t want to wait until you can get back to them in an hour or two; they want answers right now. That means SEO needs to be about more than just keywords—it needs to be about content creation as well as content distribution. Our clients understand that, which is why they trust us with their business every day.
How do you know where you are going if you don’t know where you’ve been?
In order to understand where we’re going with our SEO agency, we have to look back and see how far we’ve come. When it comes to SEO, there are no overnight successes. You have to have a solid foundation in your business and some proven strategies that you can fall back on if something goes wrong. So before I talk about what will happen in 2023, let me first show you what happened in 2022. If you haven’t heard, we recently moved into new offices! The new office has made everything more efficient and everyone seems happier (I know they say money doesn’t buy happiness but apparently fancy desks do). Our entire team is working harder than ever before and still making time for lunch together every day. One of my favourite things about having a great SEO team is being able to hand off projects to them so I can take a day off here or there. This year, two of my SEO specialists were able to go out to other agencies around town and offer free consultations for their clients who were struggling with low rankings. They came back from those meetings not only with great feedback but also four new clients!