What’s the best way to grab the attention of prospective clients? A stand-out business photoshoot, of course! And while you might already be familiar with the basics of how to plan and carry out a successful photoshoot, there are also plenty of creative ways to approach business photos that can help set you apart from the competition. Whether you’re looking to reinvent your company’s look or just want some ideas for new business photo opportunities, this list of 10 inspiring corporate photoshoot ideas will inspire your creative side and help you take your business photos to the next level.
1) Professionalism and Clarity
What does a photo say about your business? The photos of your company have an incredible impact on how it is perceived. You need high-quality images that illustrate professionalism and clarity. It’s not easy to convey these things, but you can pull it off with creative business photoshoot ideas. If you want to know what some of these ideas are, take a look at our list below. For example, maybe you decide to shoot your products in nature so they appear fresh or authentic. Maybe you use props that include people for humanization purposes (this makes customers more likely to identify with what you’re selling). Maybe a metaphor helps someone get who you are and connects your brand message effortlessly. Corporate business events such as trade shows offer great opportunities for getting clients excited about working with your firm – and nothing creates excitement like seeing stunningly professional photography from your event! Here’s another trick: small business photographers often offer discounts for bulk orders. Do enough corporate events and save yourself quite a bit of money!
2) Balance between Individuality and Consistency
A successful corporate photoshoot allows companies to showcase their unique brand identity, but in a way, that’s both consistent and cohesive. A business is a lot like an individual—different, with its own identity and personality, but still a part of a greater whole. In order for people and companies alike to stand out in our increasingly crowded world, it’s important that they do so within reason. They must maintain some sense of balance between being too similar or too different from others around them, while still doing something interesting enough that they attract attention without creating confusion or alienating their audience.
3) Details Are Important
Details make all of the difference in your business’s corporate photoshoot ideas. One small detail—like positioning a logo in an interesting place—can have a big impact on how well your company comes across visually. Small details may be seemingly insignificant, but when combined with other small details, they can serve as powerful tools that can help you stand out from your competition and make connections with potential customers. Be sure to keep these tips in mind for your next corporate photoshoot
4) A Little Bit of Humor Goes a Long Way
Humour can be a powerful thing for your business. People love it and it’s a great way to build relationships, but it’s also important that you find a balance between seriousness and silliness. A little bit of humour goes a long way! Here are 10 inspiring business photoshoot ideas to help you stand out in your niche.
Why Pose When You Can Strut?: If everyone else is trying to get their subjects to look natural on camera, try inverting that approach in order to make yours truly unique. When arranging poses for models or employees who will take part in a company photoshoot with me, I always encourage them to strut rather than a pose – there’s no such thing as someone being too cocky on camera; it comes off as being authentic and confident which really works with most people’s brands. Come up with an idea about how someone’s job reflects something sexual in nature – does an accountant manage their finances? Does a marketing executive market their products via sexting?
5) Photographs Should Tell Stories
In business, your company is more than just an idea or a logo; it’s a group of people with talents, skills and personalities. Your marketing materials should reflect that by showcasing your team through well-thought-out imagery that is unique and visually appealing. Rather than shooting traditional headshots of your team, try looking for ways to capture them in action. Ask them to do something they do often, such as holding a phone conference call while typing on their computer or meeting with clients face-to-face. When you take photographs that highlight these scenarios, you not only attract potential employees who will love what they see (because it feels like home) but also show future clients how passionate your staff is about their work and company culture.
6) Professionalism is Key
One of my favourite things about shooting business clientele is that it’s always a pleasure knowing you’re helping someone build their brand. The best part of creating a unique image that they’ll use as part of their marketing is seeing how happy they are with it when we’re done. One thing I’ve learned from corporate clients is that professionalism goes hand-in-hand with success, and your image should be no different. Take these business photoshoot ideas into consideration for your next shoot and you’ll stand out from the crowd!
a) Cozy Sweaters in Your Company Office: This is a perfect example of an idea that started off as one thing but has since turned into something else. When working with a new business client on their branding strategy, it quickly became clear that two of their biggest selling points were their location and team—so why not play them up? Shooting inside their office puts focus on all three (as opposed to just showcasing whatever office space they rent). So while I originally thought it was just another company office, it soon transformed into here’s a quirky place where employees spend most of their time which really sets them apart.
b) Employee Portraits Around Town: Another approach could be getting employees together at various locations around town (like pictured above). For example, some companies take pride in being born and raised in a certain area so featuring them doing what locals do can create an interesting look at who they are as people.
7) Planning Comes First
You don’t need a fancy camera or background. Just take a look at these inspiring company photoshoot ideas and you will see how every business can do something inspiring for their clients, whether it is for hiring or promoting their brand. First start with planning your shoot by deciding on location and theme, schedule a time and then get started! It’s time to be creative! Take some inspiration from these business photoshoot ideas. Who knows, maybe one of them can become your next successful idea?
8) Lighting Makes All the Difference
Lighting is probably one of the most overlooked aspects of a business photoshoot. A great shot doesn’t happen by accident – it takes planning, expertise and equipment. That’s why we see many professionally shot photos that look as if they were taken on an iPhone by a friend. To truly stand out, it’s worth investing in having a professional take your photos so you can focus on looking your best (and not fiddling with equipment). If you have limited funds or are creating an in-house team, be sure to use what you have wisely: For example, hang bright white sheets behind you for reflectors and position lights carefully based on where your camera will be set up. Be creative!
9) The Right Model Will Make or Break It!
Working with a professional photographer and a great model can make your photoshoot look like something out of Vogue or GQ magazine. You know, those photos that make you say, Who is that person?! Believe it or not, these images are captured in one take and without any editing. Don’t get it twisted—when you’re putting together a corporate photoshoot for your business (to showcase new employees, new products, etc.), you need to bring out the big guns: lighting, styling, location scouting and more. Photoshoots aren’t cheap but they’re worth every penny when you’re building your brand image.
10) Creative Photo Editing
While photography is often thought of as a purely creative field, it’s important to remember that every job involves a level of editing. This doesn’t just mean cropping and touching up photos, though that’s certainly part of it; it also means whittling down huge amounts of raw material into something more concise and less overwhelming. A client won’t want an album with thousands of photos; they want one or two good shots. This requires attention to detail and creativity on your part. You might be able to find some inspiration in how other creatives edit their work—for example, photographers like William Wegman edit out backgrounds using photoshop because they don’t think unimportant parts are interesting or relevant enough for their artistic vision.
Each of these ideas is easy enough for any photographer—or even a motivated amateur—to pull off on a limited budget. In short, they’re accessible, which is important. By thinking outside of your comfort zone, you can help make your brand stand out and attract new customers by showing a different side of your business. For most of us, that’s what marketing is all about: standing out in an increasingly crowded marketplace so people can find you. So if you want to get noticed, give some of these inspiring company photoshoot ideas a try.